About our web design process

Our Process

The Outline

We need to establish what you want your website to have, do or say. The first step in designing or re-designing your site is creating a site outline that summarizes the content you wish to include. We will work with you to create this outline by asking you questions about your business and your customers with discussions by email or telephone. We then will offer you a free proposal based on your requirements, and offer additional advice that could benefit your business.

Website Content

Let's build and organize your site's content. After we've drawn up your site outline, we'll work with you to gather content for each of your site pages. Some of this content will likely come from brochures, catalogs or articles that you have already developed for your business. Our professional copywriters can take the content you provide and develop powerful and motivating content for each page of your site. Our writing staff can also develop additional content for your site as needed.

Graphics and Photo Content

Our talented graphic designers create custom graphics for every website we create. We will help you gather graphics and photos for your website from these three sources:

  • Photos You Have: You may already have a great collection of photos. In this case, you'll just need to provide a digital or print copy of these photos so we can add them to your website. We can also scan photos from your product catalogs or brochures.
  • Take Photos: If you do not have a collection of photos, we can often take pictures of sufficient quality for use on your website. In rare cases, you may need to consult the services of a professional photographer to create suitable photos for your website.
  • Stock Photography: In many cases, we need a photo of a smiling child, serene scene or other 'feel good' photo. In these cases, we can often make use of stock photography and will purchase images for use on your website.

Design and Development

After we have gathered all of the content, photos and graphics for your site, the web design phase of your project will begin. You will be asked if you have any color or design preferences before we get started. Our professionally trained graphic designers will keep your suggestions in mind when developing your site. The site will then be posted online in a secure location so you can take a look at the site and offer your feedback. We will continue to work with you until you are satisfied with your site's design.

Confirmation and Launch

We both give the website a final look-over. Then we put it on a live location. After all sections of your site have been completed, we will go through each page of the site to ensure everything is working properly. We will also ask you to take a final run through to ensure you are satisfied with all aspects of the site. After your approval, we will launch the site to the world wide web and submit it for search engine listing.


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The logo EndChapter created for our business was beyond our expectations! It completely transformed our marketing and brand! Thank you!

Jungle Junction Pet Store

EndChapter has managed an extremely intricate website for our organization, and we could love them more!

Wayne - Global Sports Authority

EndChapter oozes with creativity and professionalism. Their talent was affordable and highly impressive!

Sidney - President of Serviceplus